Google vs. Apple in the Music War

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Google enters music war vs. Apple

The music industry is rejoicing about the Google vs. Apple music war. Both companies are competing for control of the mobile phone market and in the digital music realm. According to Reuters, Google is currently talking to music labels regarding plans of an online music store and the ability for mobile users to download and play songs wherever they are.

There has been a growing concern of Appleâ€™s dominance over the music industry and labels. Music executives encourage having more than one digital music retailer in the field will help the industry grow.

Simon Wheeler, Head of Digital at Beggars Banquet, told ReutersÂ that Google has a wealth of information to know what consumers are listening to and what they want.Â Google Vice President of Engineering Andy Rubin has been in talks with various labels and hopes to have the music service available by Christmas.

Music labels may be rejoicing for the Apple vs. Google battle but will the search engine giant be able to compete with Appleâ€™s iTunes after a seven-year lead?

Last Updated: September 7, 2010 9:00am
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